Xbox wants players to feel like “Xbox gamers” again. To do that, the company behind the big green “X” needs to regain all the gamers it lost in its mindless quest for game subscriptions. Knowing today’s players and their longing for a simpler—and less anti-consumer—era of gaming, it may be Xbox’s best and only bet.
On Thursday, Xbox’s new CEO, Asha Sharma, and chief content officer, Matt Booty, published an internal memo that they had sent to Xbox staff. The letter revealed the “Microsoft Gaming” brand was now—simply—”Xbox” again. Separating itself from Microsoft is a smart play. It’s
We don’t just report the news, we deliver it through the voices of multiple expert staff writers, each selected to broaden our scope and deepen our storytelling.
