Google I/O 2026 had nothing to say and said it badly ahead of Apple’s WWDC

Google I/O is always like a little amateur dramatics show, but this year the company could have boasted about making Apple rely on its Gemini. It just totally failed to do so.

Today the word “claptrap” is used to mean that someone is talking rubbish, but originally it was a theatrical term. It meant the bit in a show where the dancer or actor pauses in just such a way that the audience knows to applaud.

This year’s Google I/O seemed to have quite a bit of the modern meaning of claptrap. But, painfully, it also lacked the original one

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