Xbox expands leadership team with major hires

Xbox has added two big names to its leadership team: Matthew Ball and Scott Van Vliet.

The new recruits are part of an on-going drive from Xbox CEO Asha Sharma to move faster, build better products, and make more focused business decisions.

The Game Business can reveal that Ball is joining as Chief Strategy Officer. He is a popular industry analyst who is responsible for the annual The State of Video Gaming report, which is widely read across the business.

His first job will be to strengthen the console side of Xbox, which is facing significant pressures, not least from

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