The second major Xbox leadership changes this month.
The second major Xbox leadership changes this month.
by Tom WarrenMay 20, 2026, 4:03 PM UTC
Tom Warren is a senior correspondent and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years.
Microsoft has recruited game industry analyst Matthew Ball as Xbox chief strategy officer. Ball publishes an annual state of video gaming report, which is a popular read across the game industry, and he’s “widely respected across gaming, media, and technology,” according to Xbox CEO Asha Sharma.
Sharma announced Ball
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