A global World Cup tradition catches fire in the U.S.: Panini sticker collecting

A sticker enthusiast shows off some of the FIFA World Cup 2026 Panini stickers bought at the Soccer Locker on June 2 in Miami. Joe Raedle/Getty Images

Joe Raedle/Getty Images

NEW YORK — In Brian Sanchez’s slice of Astoria, the FIFA World Cup doesn’t begin with the first match. It starts weeks earlier, with the arrival of a sticker album — and a mission.

It’s a deceptively simple one: Fill the book with all the

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