It’s not just T-shirts — how Broadway merchandise is changing

The merchandise sold at CATS: The Jellicle Ball is exciting theatergoers. Matthew Murphy and Evan Zimmerman/CATS: The Jellicle Ball

Matthew Murphy and Evan Zimmerman/CATS: The Jellicle Ball

At Cats: The Jellicle Ball — the Tony-nominated Broadway production which reimagines the Andrew Lloyd Webber musical in the world of drag ballroom — they sell rhinestone-studded water bottles and cat ears at the merchandise stands.

But one product — which isn’t bedazzled — is selling like

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