Sony has seemingly begun setting expectations for how it plans to handle pricing of its PlayStation hardware going forward. The platform holder has revealed that it does not intend on taking significant hits to profits to absorb some of the ballooning costs of manufacturing hardware.
Sony executives recently held a Q&A session to discuss the company’s Game & Network Services division. The Q&A, which Sony published in English, featured commentary by Sony Interactive Entertainment president and CEO Hideaki Nishino.
Nishino was asked about the company’s stance on hardware pricing and profitability, particularly when it comes to the next generation of
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