Apple to launch 5 new iPhone models to gain market share amid memory crunch

Company raises production target for first foldable phone to about 10 million units

Industry sources say Apple has more bargaining power than many of its rivals when it comes to securing smartphone chips and components.  © Reuters

LAULY LI and CHENG TING-FANG

July 2, 2026 12:07 JST

TAIPEI — Apple is planning an ambitious iPhone launch for the second half of this year and first half of 2027 with at least five new models and a larger volume of folding handsets than previously expected, as it looks to gain market share amid an industrywide component supply crunch, Nikkei Asia

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