When Apple’s iPhone 18 Pro launches on September 9, it will be more expensive than last year’s model. Thanks to ongoing economic headwinds affecting memory and storage, analysts are predicting retail prices could rise by up to $200.
Unlike the Android-powered competition, Apple’s corporate strategy enables it to better absorb higher bill-of-materials and retail prices to retain its margins. With a mix of hardware dependencies, consumer friction, and the implicit need for its dedicated fanbase to upgrade to secure the best iPhone experience possible, Apple should come through the current silicon supply issues in a stronger financial position than its competitors.
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