The EU’s mandates for Google Search could have more wide-ranging implications. Google will be forced to share search data with competing search providers, giving them a better chance of gaining market share and loosening Google’s iron grip on web search. The Commission alleges this action was necessary because Google’s past sharing offers have not gone far enough.
Under the new rules, Google will have to provide data to other search firms transparently and for a reasonable fee. Google will also have to treat AI chatbots as search services for the purposes of data sharing. The goal is for other companies
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