AI has become the smartphone industry’s latest battleground, with manufacturers racing to add AI-powered features to attract mainstream consumers. Vertu is taking a different path. The UK-founded luxury phone maker, known for hand-finished devices often costing tens of thousands of dollars, sells status instead of specs. Its Alphafold, a foldable phone, targets affluent buyers, particularly chief executives, pairing luxury materials with an AI agent designed to automate parts of an executive’s working day.
So I put that pitch to the test. Rather than focusing on benchmark scores, camera comparisons, and media consumption — the staples of most smartphone reviews
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