Less booze, more moves: Inside Gen Z’s new social scene

For generations, pubs have served as a place where soccer fans crowd around television screens, colleagues meet after work, families celebrate birthdays, bachelor and bachelorette parties mark a final hurrah before marriage and regulars find community.

But young Britons are increasingly looking elsewhere for social connection and embracing sober alternatives to mingle. This cultural shift may add to the squeeze being felt by Britain’s pubs.

A study published in May by the British Beer and Pub Association (BBPA), an industry body that represents thousands of pubs and breweries, said that between January and March of this

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