Even today, there are plenty of open models that generate images with no labeling whatsoever. These AI models can be shared and improved upon indefinitely, even if most of the major AI players adopt a multifaceted approach to labeling AI content. The generative genie is out of the bottle, and there’s no stuffing it back in.
Since there will always be unlabeled AI content, you can’t count on watermarks to tell you what’s true. As AI labeling becomes more common, people may think an image or video that lacks one is automatically legit. That’s a dangerous but understandable mistake for
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