PARK CITY — Logan Jones-Olson and Kristen Roscher never set out to work in wellness. He came from marketing and tech startups, and neither had spent a day in the health care industry.
But in late 2024, the couple opened Upgrade Labs in Park City, a franchise built on the ideas of Dave Asprey, the entrepreneur who coined the term “biohacking,” and placed themselves at the front edge of one of the fastest-growing industries in the state.
They are far from alone. In the past five years, physician-led healthspan clinics, adaptive resistance training studios, IV lounges, float centers and hyperbaric oxygen facilities
We don’t just report the news, we deliver it through the voices of multiple expert staff writers, each selected to broaden our scope and deepen our storytelling.
