Update, Sunday August 9: This article has been updated with details of the iPhone 18 Pro launch and release dates.
Apple is launching the iPhone 18 Pro in early September. The expected date of Wednesday, Sept. 9, is based on manufacturing cycles, consumer buying habits, and global trade logistics. The annual autumn launch enables component suppliers such as TSMC to lock in silicon allocations and offer Apple high-volume production runs ahead of retail availability; Apple can show strong fourth-quarter revenues to match Wall Street’s growth targets; and consumer expectations have been primed through subscription services and marketing to upgrade in September.
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