New data from the industry analysts at Circana has revealed that consumers are spending a lot less than usual on gaming hardware or the games themselves. Circana’s latest report covers the US market in July, and it includes a lot of concerning data.
Over the course of the month, all console platforms sold fewer units than they did in July last year. Hardware spending dropped by 29 percent as a result. That decline is even more shocking than it appears.
According to the report, overall spending on hardware in July dropped to a low that’s close to July 2020, back
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