Yesterday, Magic: The Gathering attempted to release the Zeta Set, a collaboration with the art collective MSCHF, on its Secret Lair online retail platform. We say “attempted to” because it went so poorly that publisher Wizards of the Coast has now apologized and called the events that transpired “a disaster.” “There’s no other way to say it,” reads a bleak apology on Magic‘s website. “We’re incredibly sorry for the experience, and we’re trying to get to the bottom of it.”
Fan complaints about Secret Lair drops are nothing new. Ever since Secret Lair switched from a time-limited print-on-demand
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