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Apple wanted the iPhone Ultra to cost $1,999, new report says

Apple is holding its big annual iPhone launch event on September 9, and it’s widely expected to unveil the iPhone Ultra on that day. This will be its first foldable smartphone, and it’s been a very long time coming. According to a new report from Bloomberg’s Mark Gurman, the company has practically been working on it for a decade.

Interestingly, Apple wanted the iPhone Ultra to cost $1,999, but it got hit by the memory chip shortage and insane price hikes, so now it’s probably going to come out starting at $2,199. However, the top configuration (presumably with 1TB of

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