‘Charming and disarming’ … how Meta’s technology-packed Muse harnesses the power of cuteness

After the recent backlash against Meta’s so-called “pervert” smart glasses, this week Mark Zuckerberg launched a much cuter alternative: the Muse “charm” device.

With a screen that shows a cutesy little avatar, it has drawn comparisons with Tamagotchis. “We’ve packed a lot of technology into this little guy,” the Meta founder told the San Francisco audience.

The Muse “charm” device.

The “little guy” could fit, like a Labubu, on to a keychain or bag. But unlike a Labubu, the interactive AI assistant will have significant capabilities, including the ability to have live conversations. It can answer emails, book

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