Artizia superpuff

Aritzia turns its cult puffer jacket into a giant New York installation

Canadian fashion retailer Aritzia has turned one of its best-known products, the Super Puff winter jacket, into a street-scale installation on New York’s Lower East Side.

The XL jacket has taken over 159 Ludlow Street to promote a technical upgrade to the brand’s signature down coat.

Open through October 1,

This post was originally published on this site.

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