Mass Effect fans ramp up efforts to save BioWare’s RPG series with a Times Square billboard and plans for more ads outside The Game Awards

Fans continue to rally around the ‘Save Mass Effect‘ movement, this time with a billboard at Times Square and more initiatives planned throughout the rest of the year.

Last week, publisher EA shut down BioWare and cancelled the next Mass Effect game. In the days since, an increasingly loud community-organised campaign has attempted to make Electronic Arts reverse course and ensure that the beloved sci-fi universe can journey forward in some form.

🚨 WE’RE IN TIMES SQUARE! Together with @kalaelizabeth, we’ve managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today! 📍 1560 Broadway, above the