Apple today added a new subscription retention feature for developers, allowing them to show retention messages when a subscriber goes to cancel.
Apple says retention messages will appear in the subscription cancellation flow and can include text, images, or a special offer. Retention messages can be added in App Store Connect for auto-renewable subscriptions, with options for subscriber eligibility and wait time between messages.
Through a separate Retention Messaging API, developers can choose which messages to show a subscriber based on their subscription details. API access is by request.
App Store users may see offers for discounts or reasons to
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